One mark, two trades.
A logomark that protects the dual nature of the business inside a single, residential shape.
Case Study / 01
Habitat
Heroes.
Floors and painting. Austin, Texas. A rebrand built to convert every finished project into the next one.
HH—01 Floors & Paint
Identity & System Build Trademade Brand Co.
01 The Brief
Years of experience behind them. A clipart logo in front of them. The work was there. The brand was not.
Habitat Heroes came to Trademade as a floors and painting outfit in Austin with real chops and the wrong face on the truck. Their original mark positioned them as a startup in a market where homeowners have no shortage of options.
Keep the name. Rebuild everything else. The brief, in one line.
The Approach
A face for each trade.
Two characters: Hardy the Hero for flooring, Sunny the Sidekick for painting. One family.
A system, not a logo.
A collateral kit engineered to turn every finished project into the next lead.
The System
A kit built to
turn the next
into the next.
Every piece in the Habitat Heroes kit follows the same visual and verbal system. Each item is engineered to do one job at the right point in the customer journey, from first knock to the referral text six months later.
12+Pieces in the kit
2Brand characters
1Visual system
01 / 12
Every piece is keyed to the same typography, palette, and character lockups. The work site never sees a mismatched asset.
The Result
A.
0
Months
From new brand launch to the company's highest back-to-back revenue months on record.
B.
0+
Pieces shipped
A full kit covering estimate, install, finish, review, and referral. One language, end to end.
C.
#1
In their own history
Back-to-back record months, in their service area, with a brand that finally matches their work.
Within four months of rebranding, Habitat Heroes recorded their highest back-to-back months in the history of the company, by consistently showing up in their service area as an established company that accurately represents their quality of work.
— Project record, Trademade Brand Co.
Made for the trades Your brand can
Your brand can
do this too.
For premium residential contractors who want a brand that finally matches the quality of their work. Our sweet spot runs $3M and up, but if you have built something real, tell us what you are building.
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Brick by brick. Made for the trades.