Built before day one.
A full brand and collateral system designed before the first estimate. The market meets a finished company on day one, not a startup figuring it out as the trucks roll.
Case Study / 04
Morrow
Ridge.
A Marine veteran building a commercial-grade standard for residential properties. The brand was ready before the trucks rolled.
MR—01 Landscaping
Full Brand Build Trademade Brand Co.
01 The Brief
Marine veteran. Commercial-grade standard. Residential properties. And not a logo to point at yet.
Morrow Ridge Landscaping was built by Marine veteran Joey Hranek to operate far above the standard mow-and-blow lawn service. Premium hardscaping, precision maintenance, and a commercial-grade standard applied to residential properties across the Charlotte region.
Before the first job was ever booked, Trademade was brought in to build the brand from the ground up. The goal was to enter the Charlotte market and immediately signal that Morrow Ridge was not competing with the commodity end of the industry.
Premium before the first job is booked. The brief, in one line.
The Approach
Structured. Grounded. Premium.
Clean lines, strong typography, and a visual system that reflects the same precision Joey brings to every property. No commodity signals. No mow-and-blow shortcuts.
Every stage covered.
A collateral kit, a wrapped trailer, yard signs, door hangers, and four uniform formats. One brand on every surface, from prospect to follow-up.
The System
A full brand,
ready before
day one.
The kit covers every stage of the customer journey — from the trailer in the driveway through the estimate folder, the install, and the follow-up. Every piece is keyed to the same standard Joey holds the work to.
10Pieces in the kit
4Customer stages
1Brand voice
01 / 10
From the trailer rolling into the driveway to the postcard a week after install, the homeowner meets one brand, one process, and one standard.
The Result
A.
0
Pieces shipped
A full kit covering trailer, identity, sales pack, and leave-behind. One brand on every surface from day one.
B.
$5-fig
Months from launch
Five-figure months from day one. The market met a finished company, not a startup figuring it out as the trucks rolled.
C.
#1
Growth standard
Month-over-month growth out of the gate. A Marine-veteran standard finally visible at every touchpoint.
Morrow Ridge launched into five-figure months from day one and continues to grow month over month. The brand was ready before the trucks rolled, and the market responded accordingly.
— Project record, Trademade Brand Co.
Made for the trades Your brand can
Your brand can
do this too.
For premium residential contractors who want a brand that finally matches the quality of their work. Our sweet spot runs $3M and up, but if you have built something real, tell us what you are building.
Request Info
Brick by brick. Made for the trades.